What is SEO?: The world of Digital Marketing and the Internet depends on the word “SEO” of these three words. Very big companies sell their products and services online. She spends her lakhs of rupees only on SEO. It is very important for you to know that after all what is this SEO.
Today we are going to tell you about it in very simple words. If you read this post carefully once, then you will easily know about SEO.
What is SEO, Meaning, Full Form, How To, Website (Search Engine Optimization (SEO) Tips In Hindi) (so what is it, how to do, how to seo blog, how does it work, Full Form)
We know rightly that any website or blog is successful only when there is a lot of traffic on it.
Although there are many ways to bring traffic to blogs and websites, if we talk about bringing traffic in a free organic way, then nothing is better than Google for that.
Due to an increase in traffic on websites, our online earnings increase. Also, the value of the website increases in the search engine, due to which there is a Ranking Improvement in the website SERPs.
It is important to bring the website to the first page on Google because most people like to visit the website that comes on the first page, for which we have to follow Seo.
What is SEO?
SEO full form (What is SEO) – Search Engine Optimization. It is related to Search Engines. If you follow these SEO rules then your website shows on the first page in the search engine.
First of all, you have to understand here what is this search engine (Search Engine Kya Hai)? Only then you can understand the working process of SEO.
What is Search Engine
A search engine is a kind of directory where the data of millions of websites is collected. Whoever makes a website, they have to submit their website to Google, for which Google has created a Google search console from where you can submit your website to google.
Google, Yahoo, Bing are all search engines. SEO has a huge role to play in bringing any page to the top of the search result.
In today's time, Google Search Engine is the most popular, 70 Percent of people in the world use Google. Whenever we have to search for something, we use the google search engine.
How search engine works
Like if you search "what is SEO" then the search engine brings you the websites of Crawl and Index in front of you. Search engine bots and spiders continuously crawl and index the website for 24 hours so that the user can show the best list according to his search query.
All search engines work in three steps.
1.Crawling
Crawling This is the first step that is done for the indexing of the web page, in which the Search Engine Spider visits your website and indexes the web pages.
2. Indexing
Collecting, parsing and storing the data of whatever web pages are indexed during crawling comes under indexing which is called indexing.
3. Ranking
This is the last step of the search engine, when the user searches for a keyword on the search engine, then the process of ranking starts, according to the search query, it is very difficult to give you the same information for which Google uses some algorithms.
So that you can get search results according to your keywords. The result is selected from the Meta Description and Title written in the web pages. This whole process is called Ranking.
By now you must have understood what Search Engine is and how it works. So now you will find it easier to understand search engine optimization.
Type of SEO
Search engine optimization is divided into two parts, first of all we talk about on page SEO because it is the most important factor to increase organic traffic on the website.
What is ON Page SEO
According to the search engine optimize your website, the changes that are made in your website are called On-Page SEO. SEO Services in India.
Your website has to be made according to the Guidelines of Search Engines so that Google can understand your website better and send organic traffic to your website. Coming to your website directly by searching keywords on Google is called organic traffic.
There are many factors of on-page SEO, with the help of which you can optimize your website for on-page, we are going to tell you some common factors.
1. Post Title
The title of your blog post should be attractive. From which users click after seeing your post title. Keep in mind that on whichever target keyword you want to rank the website or post, always keep that keyword in your blog post and website title. By doing this, the CTR of your website will increase as well as the ranking of the website will also increase.
2. Permalink / URL Structure
It is very important to use Focused Keywords in the URL of your post. And always keep in mind that never use Stop Word-like (am, is, are, on) in Post Permalink. The shorter the URL, the better. By doing this your article will rank quickly in Google.
3. Meta Description
With whichever keywords you want to rank your post, definitely put those keywords in the description of your post.
Your description should be such that as soon as people see it, they cannot remain without opening the post. Do not write such a description that it does not make any sense.
4. Keyword
The number of times to use keywords inside the post is known as Keyword Density. If you use your Targeted Keywords repeatedly or excessively, it is a violation of Google's Search Engine Policy, which is called Keyword Stuffing.
It is because of keywords that the search engine understands what topic this page is on. Search engine optimization is a robotic process, it does not have human sense, so keywords and URLs are made after a lot of thought.
5. Website Loading Speed
The lower the loading speed of the website, the more chances your website will have that your website is ranked on the first page of Google. We compress the images to make the loading speed of the website work on-page.
6. Sitemap
Through Sitemap, you give complete information of your website to Search Engines, which leads to Organic Ranking Improvement of our website. On Google Webmaster, we submit sitemap by making a .xml file
7. Proper use of Headings ( H1, H2, H3, H4, H5, H6)
You must use your Targeted Keyword in the Heading. Whenever you write your post, do not use H1 because the title of the post is H1.
If you know about LSI keywords, then you must use LSI Keywords in Heading 3.
8. Image Optimization
Image optimization is very important for 2 things. First of all, the size of the image should be less because the bigger the size of the image, the better the loading time of your website will be. That's why to compress the image and insert it as well as you can use keywords in the alt attribute in the image.x
9. Internal Linking
You can also add the link of your written and post in your post so that visitors will also read your other post and you can increase user engagement. Internal links are also very important in ranking your other posts.
10. External Linking
You must add at least one external link to your website and blog that represents that topic.
What is Off-Page SEO
To rank your website and post in the search engine, promoting your website link on the internet is called off-page SEO.
- Best Off-Page SEO Techniques, Off-Page SEO Strategy
There are many ways to do Off-Page SEO. With the help of which, along with increasing the ranking of your post, you can also increase the Domain Authority and Page Authority of your website, which helps in ranking your website. We are telling you how to do something off-page.
1. Social Networking Site
- Facebook page
- Facebook group
- google-plus etc
2. Social Bookmarking Sites
- Tumblr
- Diggo
- Digg
- Stumbleupon
- Delicious etc
3. Guest Posting
This is the best way to create Quality Backlinks. In Guest Posting, you should write Guest Post on someone else's website whose content is similar to your website.
When you write a guest post for a good and high DA and PA website, you get a do-follow backlink which increases the authority of your domain. And High Domain Authority helps a lot in your website ranking.
- Major Benefits of Guest posting
There are many benefits of guest posting, whenever you write on a big website, people start recognizing you and also visit your website. Which helps in increasing the traffic of your website.
4. Discussion Sites
People put questions on this type of website and experts answer those questions, the most popular discussion site is Quora.
When we write an answer to a question, we also put a reference link along with it so that the user can come to your website. In this way, they also get traffic from Quora.
5. Other Work
Apart from this, there are many other activities that come in off-page submission such as – search engine submission, classified submission site, video sharing site, photo sharing site, question answering site.
Why SEO is important
We have learned above what SEO is and how many types of SEO are there (Different Types Of SEO) Now we will know what are the benefits of doing SEO and why is it important for an SEO website? So let's know -
1. Free Organic Traffic
The biggest advantage of SEO (SearchEngine Optimization) is that it leads to Organic Traffic Increase on your website or blog, in today's time Google Search Engine is used all over the world, we have created a blog on any question and asked this question. Millions of people search on Google, then we do SEO of our post.
Due to which our post starts ranking in google and then whenever the user searches related to our topic on Google, it will show our post to him and he will come to our blog by clicking on it. In this way, with the help of sleeping on our blog, we can bring free traffic.
2. Targeted Traffic
With the help of SEO, we can bring targeted traffic to our blog. Because with SEO, the user clicks on the website of his own free will. The user easily gets the answer to his question. And if the user likes the answer, then he will join us, he can become our permanent user, this is the biggest advantage of doing SEO. Apart from this, you do not have to pay any money for this type of promotion, you just have to work hard.
FAQ - What is SEO? Complete information
SEO (Search Engine Optimization) is a process through which we can bring our website and blog post to the top in Google and other search engines so that more and more visitors can come to our blog.
Search Engine (What is Search Engine) is a kind of directory where the data of millions of websites is collected. Google, Yahoo, Bing are all search engines.
Search Engine Optimization is told in two parts, first of all we talk about on page SEO and off page SEO.
Last Word – What is SEO
Friends, in this post, we have learned What is SEO and why it is necessary for any website, it has been told in very simple words.
If you like our article, then definitely share it on social media, if you are facing any problem in doing SEO, then definitely tell us in the comment.
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