What is Bounce Rate and How to Reduce Bounce Rate?

 If the bounce rate of your website is too high? And do you want to reduce your Bounce Rate? Then this special article is for you. Today we are going to tell you about what is Bounce Rate and how to reduce it.

This is an important SEO factor that directly affects the earnings and ranking of your website. Many bloggers and SEO experts believe that bounce rate is one of the Google ranking factors. It shows Google about the quality of your site.

So let's go ahead and know what is Bounce Rate? and how to calculate bounce rate

What is Bounce Rate

Whenever a user comes to your website and goes back to any other page visiting that page, then the bounce rate is 100% in this condition.

In other words, it is the percentage of people who visit only one page on your site at a time and move elsewhere.

The Bounce Rate depends on the time spent on your blog website after the visitor and various activities. The bounce rate reflects the quality of your website.

Along with this, it also has a lot of impact on your earnings and Website Ranking. Therefore, try to make the bounce rate of your website work as much as possible.

What should be the bounce rate of the website

The bounce rate of each blog and website is different and it depends on which topic the blog or website is made. Let us know what should be the bounce rate.

  • Content Website – 40-60%
  • Lead generate websites – 30-50%
  • Blogs – 70-98%
  • Retail sites – 20-40%
  • Services provider websites – 10-30%
  • Landing Pages – 70-90%

How to reduce Bounce Rate?

There are many ways to work bounce rate, but here I am going to tell you about some special methods, with the help of which you can work out the bounce rate of your website.

1. Website Design and Look

First of all, you have to pay attention to the design and look of your website because what you like to look good, then you get attracted to it. Similarly, if your website and blog look good, then visitors will come to your website automatically and they will also like to read the content.

Whenever you are designing a website, then definitely take care of the color combination, as well as choose the font size correctly. So that the visitor does not face any problem in falling and seeing.

2. Content should be of quality

The content of any website is important for the bounce rate of the website. If you do not write valuable content on your site, then the user will not stay on your website for long. And will go away after visiting the website.

Therefore, write a good SEO Friendly Post so that it is easy for users and search engines to understand and start ranking.

3. Correct the loading speed of the website

If you want to reduce the bounce rate of the website, correct the page load speed of your blog. If you do not do this, then when the user comes from organic, referral, or social, then he sees your website slow and leaves without opening it. Along with this, your website should have a locating time to rank in the search engine.

If the page load time of your site

Less than 1-second means - Perfect.
1 second to 3-second mean - is above average
3 second to 7-second mean- Average
Meaning more than 7 - Very poor

A website with a good speed always ranks on Google and brings more and more organic traffic. This is a very important SEO Factor.

Focus on Internal Link

Make sure to keep in mind that internal linking should be done properly in the middle of the post, if you do not do this then the bounce rate will increase. Therefore, whenever you add a link, pay attention that the visitor must click that and go from one page to another, which will work for your bounce rate.


Now you must have understood that Bounce What is Bounce Rate and How to Reduce Bounce Rate? If the bounce rate of your website and blog is not decreasing, then you can follow all the steps mentioned in this article.

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